Young Women's Contemporary Clothing
Young Women's Contemporary Clothing
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About Us

Pura Vida Boutique is a latina owned company. Migdalia was born in Costa Rica and moved to the US at a young age with her parents in search of the American Dream.

Years later, Migdalia has become a female entrepreneur with Pura Vida Boutique, located in Highland Park, NJ, carrying young women’s contemporary clothing lines that encourage style and confidence.